Media Diversity is my favourite topic of study, because the way the concept is defined and used in such — diverse ways. The classic article by Phil Napoli (1999)  maps the discussions under the following categories: Diversity of sources, content, and reception.

(Image: http://upload.wikimedia.org/wikipedia/commons/6/6e/Diversity_of_plants_image_version_5.png)

Diversity 2.0, then, has been used in discussing diversity in the globalizing media world, as in this talk by the Google CEO Eric Schmidt:

Diversity 2.0 and Google

For the past 2 years, I have been trying (in between teaching more than full time) to conceptualize ways to expand the conventional vectors of diversity, beyond media ownership/sources, media output/content (whether diversity of representations, opinions, genres, etc.), or ‘reflective diversity’ of audience reception (that e.g. Richard van der Wurff writes about).

My idea is, in the ever expanding media landscape, populated by possibilities of content creation and participation, Diversity 2.0 should include participation. (Elsewhere in this blog I’ve talked about Clay Shirky’s approach to diversity of media participation).

The working paper participation as position and practice is my first attempt in 2009, in which I talk about participation as a practice and (strategic, policy) position.

What followed is diversity 2.0-1 — a developed version by Phil Napoli and me in 2010, where we trace participation in micro, meso, and macro levels.

I’m currently writing a short piece based on the above, for a Finnish book. And thinking… (lets say it aloud here): Diversity of Participation, conducted similarly as the Digital Living pilot interviews, will be my next research project.

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