I hear the claim often that  the key theories of Comm Studies can’t address the key dilemmas of todays digital media environment. Fiske  has strongly challenged the hypodermic needle model and made us see the power of the popular culture in the everyday life. How/if can his ideas be applied to our digital media use?

Well, comm students at Fordham are on a mission to test some classic ideas by some key theorists within the critical theory / cultural studies traditions and their suitability in analysing current media phenomena. Below we will find some ideas about Fiske and digital living.